Your brand’s got a story. Let’s make sure the right people hear it.
Your brand’s got a story. Let’s make sure the right people hear it.
Your brand’s got a story. Let’s make sure the right people hear it.
About me
Meet the UX Detective
Meet the UX Detective
Meet the UX Detective
I'm Victor Calderon—a designer shaped by empathy, sharpened by data, and driven by story. From behavioral health to brand strategy, I’ve always followed the clues that lead to human connection.
I'm Victor Calderon—a designer shaped by empathy, sharpened by data, and driven by story. From behavioral health to brand strategy, I’ve always followed the clues that lead to human connection.
I'm Victor Calderon—a designer shaped by empathy, sharpened by data, and driven by story. From behavioral health to brand strategy, I’ve always followed the clues that lead to human connection.
Empathy & Active Listening
Empathy & Active Listening
Story Telling
Story Telling
Creative Problem Solving
Creative Problem Solving
Adaptability Under Pressure
Adaptability Under Pressure
Clear Communication
Clear Communication
Case studies
Case Studies
The Case Files
The Case Files
The Case Files
Each one started with a problem. Here’s how I made it disappear.
Each one started with a problem. Here’s how I made it disappear.
Each one started with a problem. Here’s how I made it disappear.
Testimonials
Success Stories to Inspire
Success Stories to Inspire
Success Stories to Inspire
Discover how businesses and creators achieve results
Discover how businesses and creators achieve results
Discover how businesses and creators achieve results
Green Kite Realty
GreenKite Realty came to me with an outdated website and a brand that wasn’t capturing who they’d become. They needed a digital presence that felt modern, trustworthy, and built for growth. I led a full redesign—refreshing their visual identity, tightening their messaging, and creating a clean, mobile-friendly site that improved user flow and brought in stronger leads.
%
increase in ROI
%
boost in revenue
Emily's E-commerce Success
Emily, the CEO of BloomTech, transformed their marketing efforts using AI-powered tools. This shift resulted in a 60% increase in ROI and a 45% improvement in customer personalization, leading to a surge in brand loyalty
%
growth in sales
%
rise in engagement
Sophia's Retail Breakthrough
Sophia, the marketing lead at Trendify, used AI-driven analytics to dive deep into customer behavior. The insights led to a 40% increase in engagement and a 30% rise in repeat purchases, creating long-term customer relationships.
%
gain in retention
%
surge in profits
"Working with Victor was like hiring a digital architect and a storyteller in one. He didn’t just redesign our website—he rebuilt our brand presence from the ground up. "
Green Kite Realty
GreenKite Realty came to me with an outdated website and a brand that wasn’t capturing who they’d become. They needed a digital presence that felt modern, trustworthy, and built for growth. I led a full redesign—refreshing their visual identity, tightening their messaging, and creating a clean, mobile-friendly site that improved user flow and brought in stronger leads.
%
increase in ROI
%
boost in revenue
Emily's E-commerce Success
Emily, the CEO of BloomTech, transformed their marketing efforts using AI-powered tools. This shift resulted in a 60% increase in ROI and a 45% improvement in customer personalization, leading to a surge in brand loyalty
%
growth in sales
%
rise in engagement
Sophia's Retail Breakthrough
Sophia, the marketing lead at Trendify, used AI-driven analytics to dive deep into customer behavior. The insights led to a 40% increase in engagement and a 30% rise in repeat purchases, creating long-term customer relationships.
%
gain in retention
%
surge in profits
"Working with Victor was like hiring a digital architect and a storyteller in one. He didn’t just redesign our website—he rebuilt our brand presence from the ground up. "
Green Kite Realty
GreenKite Realty came to me with an outdated website and a brand that wasn’t capturing who they’d become. They needed a digital presence that felt modern, trustworthy, and built for growth. I led a full redesign—refreshing their visual identity, tightening their messaging, and creating a clean, mobile-friendly site that improved user flow and brought in stronger leads.
%
increase in ROI
%
boost in revenue
Emily's E-commerce Success
Emily, the CEO of BloomTech, transformed their marketing efforts using AI-powered tools. This shift resulted in a 60% increase in ROI and a 45% improvement in customer personalization, leading to a surge in brand loyalty
%
growth in sales
%
rise in engagement
Sophia's Retail Breakthrough
Sophia, the marketing lead at Trendify, used AI-driven analytics to dive deep into customer behavior. The insights led to a 40% increase in engagement and a 30% rise in repeat purchases, creating long-term customer relationships.
%
gain in retention
%
surge in profits
Process
How I Work With You
How I Work With You
How I Work With You
From first call to final launch, here’s what’s included.
From first call to final launch, here’s what’s included.
From first call to final launch, here’s what’s included.
Discovery & Strategy
We kick things off by understanding your goals, audience, and what’s holding you back.
Discovery & Strategy
We kick things off by understanding your goals, audience, and what’s holding you back.
Discovery & Strategy
We kick things off by understanding your goals, audience, and what’s holding you back.
Branding & Identity
From logos to tone of voice, I shape a visual identity that’s clear, cohesive, and true to your brand.
Branding & Identity
From logos to tone of voice, I shape a visual identity that’s clear, cohesive, and true to your brand.
Branding & Identity
From logos to tone of voice, I shape a visual identity that’s clear, cohesive, and true to your brand.
Website Design
I design custom, mobile-friendly websites that look great and guide your visitors to take action.
Website Design
I design custom, mobile-friendly websites that look great and guide your visitors to take action.
Website Design
I design custom, mobile-friendly websites that look great and guide your visitors to take action.
Copywriting
Clear, on-brand messaging that speaks to your audience and gets results.
Copywriting
Clear, on-brand messaging that speaks to your audience and gets results.
Copywriting
Clear, on-brand messaging that speaks to your audience and gets results.
Creative Add-Ons
Need more? I offer photography, video, and podcast-style content to elevate your story.
Creative Add-Ons
Need more? I offer photography, video, and podcast-style content to elevate your story.
Creative Add-Ons
Need more? I offer photography, video, and podcast-style content to elevate your story.
Launch & Support
Smooth launch, reliable handoff—and support if you need it.
Launch & Support
Smooth launch, reliable handoff—and support if you need it.
Launch & Support
Smooth launch, reliable handoff—and support if you need it.
PRICING
Every Job Has Its threat
Every Job Has Its threat
Every Job Has Its threat
From lean landing pages to the full cinematic treatment—pick your case level.
From lean landing pages to the full cinematic treatment—pick your case level.
From lean landing pages to the full cinematic treatment—pick your case level.
One Time Price
Monthly Retainer
The Lookout
$4,500
Custom homepage design
Up to 5 support pages (e.g. About, Services, FAQ)
Mobile optimization (all devices)
Brand identity starter kit (color, font, style)
Contact form & social linking
Light SEO & speed tuning
The Operator
Popular
$6,900
Everything in The Lookout, plus:
CMS integration (for blog, team, services)
Advanced SEO optimization
Conversion-focused copywriting (core sections)
Blog or case study layout setup
Light animations & scroll interactions
The Kingpin
$14,500
Everything in The Operator, plus:
On-site professional photography
Cinematic brand video with b-roll
Podcast-style brand interview (edited & styled)
Full Aperture NY feature + cross-promotion
Brand consultation & positioning strategy
3+ revision rounds & 4-month strategic advisory
One Time Price
Monthly Retainer
The Lookout
$4,500
Custom homepage design
Up to 5 support pages (e.g. About, Services, FAQ)
Mobile optimization (all devices)
Brand identity starter kit (color, font, style)
Contact form & social linking
Light SEO & speed tuning
The Operator
Popular
$6,900
Everything in The Lookout, plus:
CMS integration (for blog, team, services)
Advanced SEO optimization
Conversion-focused copywriting (core sections)
Blog or case study layout setup
Light animations & scroll interactions
The Kingpin
$14,500
Everything in The Operator, plus:
On-site professional photography
Cinematic brand video with b-roll
Podcast-style brand interview (edited & styled)
Full Aperture NY feature + cross-promotion
Brand consultation & positioning strategy
3+ revision rounds & 4-month strategic advisory
FAQ'S
Frequently Asked Question
Find quick answers to the most common questions about our platform
Is the template SEO-friendly?
Yes, the template is built with SEO best practices, making it easy to optimize your content for search engines.
What’s included with the template?
The template includes pre-designed sections, responsive layouts, and customizable components to make building your site fast and easy.
Can I use this template to create a landing page?
Definitely! The template is ideal for creating high-converting landing pages with its clean, modern layout and easy customization.
Is this template optimized for accessibility?
The template is designed with accessibility in mind, including proper contrast, keyboard navigation, and mobile-friendly elements.
Does the template include mobile responsiveness?
Yes, the template is fully mobile-responsive, ensuring it looks great and functions perfectly across all devices and screen sizes.
FAQ'S
Frequently Asked Question
Find quick answers to the most common questions about our platform
Is the template SEO-friendly?
Yes, the template is built with SEO best practices, making it easy to optimize your content for search engines.
What’s included with the template?
The template includes pre-designed sections, responsive layouts, and customizable components to make building your site fast and easy.
Can I use this template to create a landing page?
Definitely! The template is ideal for creating high-converting landing pages with its clean, modern layout and easy customization.
Is this template optimized for accessibility?
The template is designed with accessibility in mind, including proper contrast, keyboard navigation, and mobile-friendly elements.
Does the template include mobile responsiveness?
Yes, the template is fully mobile-responsive, ensuring it looks great and functions perfectly across all devices and screen sizes.
FAQ'S
Frequently Asked Question
Find quick answers to the most common questions about our platform
Is the template SEO-friendly?
What’s included with the template?
Can I use this template to create a landing page?
Is this template optimized for accessibility?
Does the template include mobile responsiveness?
Reach out anytime
The Clues Are All Here. You Know What to Do
Let’s bring your brand to life and your business to light.
Victor@uxcalderon.com
Reach out anytime
The Clues Are All Here. You Know What to Do
Let’s bring your brand to life and your business to light.
Victor@uxcalderon.com
Reach out anytime
The Clues Are All Here. You Know What to Do
Let’s bring your brand to life and your business to light.
Victor@uxcalderon.com