All the News - All the Truth

Feb 3, 2025

Case File No. 002

Daily, Five Cents

Aperture NY

Case Closed : The Story Came Into Focus

A site with no story is just noise…

They called themselves Aperture NY—a small, sharp crew of filmmakers with big stories but no spotlight. Their work was cinematic. Their site? A broken reel. Clients couldn’t follow the narrative, and leads got lost somewhere between the first frame and the credits. That’s when they came to me.

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